Sonic Runners will lose its support for multi language

Bad news for non-English speaking fans. Today’s update of the game showed a notice for all languages ( except English of course) where users were warned that due to a change in operational policies, Sonic Runners will only be available at English from November on.
As the same notice clarifies, it affects all events, additional contents and notifications, but not what was already translated.  Other than a change of operational policies, there is no explanation as why SEGA ceased to support multi language options at Sonic Runners, but we take a wild guess and say it’s maybe due to costs of translating being too big for what the game actually cashes on said languages territories, making it not profitable enough.
This is a rather common practice in mobile gaming world, focusing all resources in most profitable countries. That is, USA, Canada, UK, and Japan.