Sega Scream Returns September 7th

To coincide with the MTV Video Music Awards and the launch of SegaNet, Sega is going back to old school advertising and bringing back the infamous Sega scream. For those who don’t remember, does the phrase AAAAAHHHHHHH SEGA! ring a bell?

The first ad to show the new scream will air during the VMAs and it will be the first of many ads instituting the scream. It looks like the end of the In the Box campaign, it should be interesting to see if an old ad can bring in a new fan base.