SEGA of Europe Marketing Team Gets Overhaul

The restructure at SEGA continues. However this time it is not SEGA of America that is getting the spotlight. SEGA of Europe has had its marketing team get an overhaul according to GamesIndustry:

Sega has completed an overhaul of its European marketing team with the promotion of Anna Downing to Head of Product Marketing, the third such decision to be announced in the last week.

Downing’s previous employers include GAME, GameStation and HMV, but she joined Sega five years ago. In that time, she had been a core part of the marketing effort around key titles like London 2012: The Official Videogame and the Football Manager franchise

In her new role, Downing will be in charge of Sega’s international product marketing team, which is based at SEGAs European headquarters in the UK.

“I’m delighted to have been given this opportunity,” Downing said in a statement. “Over the next few years we’ll be working with some strong and exciting IP to deliver campaigns which should put us in a great position within the market.”

Downing will report to Jon Rooke, who was promoted to the role of Sega’s European Marketing Director only last week. The company also appointed Jason Rice as its new Director of Brand Licensing.

More on Jason Rice:

Jason Rice has joined SEGA Europe’s team as the new Director of Brand Licensing, bringing 18 years of experience from the world of commercial branding.

Rice joins the team from Turner Broadcasting’s Cartoon Network but has also spent time in charge of major children’s programming at the BBC. He will be reporting directly to SEGA Europe COO Jurgen Post.

And here’s more about the news on Jon Rooke:

SEGA’s Jon Rooke has secured a new role at the publisher, moving up to the position of European Marketing Director at the company’s EU HQ.

It’s the same role which Rooke held for five years at THQ, before he moved to Creative Assembly as a brand director, working most recently on Alien Isolation. Prior to his position at THQ Rooke had also worked in the marketing departments of Microsoft and Vivendi.

Rooke replaces outgoing Director Amanda Farr who moves across to Microsoft’s Xbox division as head of content and services.

The important parts were bolded, including their previous works, but it seems that there were no layoffs mentioned. Compared to SEGA of America it seems SEGA of Europe had a reboot in its marketing team but so far we didn’t get anything more on the “limited number of redundancies” previously confirmed.

We’ll keep you updated on any further developments.

This post was originally written by the author for TSSZ News.