SEGA has often made a strong showing at Germany’s main show for video games Gamescom both in Cologne and its previous incarnation at Leipzig.
Now however, the event taking place in August is the latest casualty of SEGA’s recent patchy event attendance. SEGA however are keen to stress that the reason is more over to do with simply the release periods of their top titles than any desire to cut costs. Or, alternatively spurning the event out of disapproval of the event from previous years.
SEGA not for the first time in this situation have moved speedily to issue a statement:
“Gamescom 2011 was a very successful show for us and continues to be the most important European event in the calendar. Unfortunately the release timing of our 2012 triple-A titles and new projects don’t work with the mid-August scheduling of the show. The decision will not mean that Sega will never attend Gamescom in the future. This was simply a commercial decision made for 2012.”
SEGA are presently due to release Aliens: Colonial Marines, its tie in with the Olympic Games and the recently announced Sonic & All-Stars Racing Transformed before the end of the financial year. Considering its hopes for All-Stars and the early showing at Summer of Sonic and Sonic Boom the later could be considered a little puzzling.
On the plus side, no massive extensive rush of assets in August at next to no notice. Hooray!