Is the Sonic City Blognik Dead?

With so much change within Sega of late–the departure of Kevin Eva and the promotion of Aaron Webber chief among them–what was once a key official portal for all things Sonic has gone by the wayside, perhaps for good.

We are speaking of the Sonic City Blognik, which relayed many official news and notes from the other Sega blogs, and occasionally afforded some original content.  But since late March, there has been nothing significant to come out that specific portal.  There, it’s as if Sonic Generations or Mario and Sonic at the London 2012 Olympic Games were never announced.  To be fair, much of its maintenance rested on Eva, who left the company in March, though other community managers occasionally appeared.

It appears, for now, the Blognik will remain dormant.  Responding to a Tweet on the matter, Sega’s Twitter feed made clear that going forward, Sonic news will be lumped in with everything else on the main US and EU blogs.

“We post Sonic news direct to US or EU blogs now,” the Tweet read.

While procedurally it doesn’t mean much, that the Blognik will be allowed to decay may indicate a small shift of priorities away from Sega’s flagship franchise, shying away from a more direct link with the fandom.  Ironically, those were exactly the bonds Eva sought to strengthen with the Blognik and other initiatives he spearheaded during his time at Sega Europe.  Between this and Webber’s promotion, it remains to be seen how much those ties between community and company will wane.