SEGA Prepares To Say Hi To Hello Kitty Again

It wasn’t that long ago that the British Licencing Expo occurred and many a company was out in force chatting with their licencees. As part of SEGA Europe’s “SEGA Central” video series they spent some time their and asked their Head of Licencing about Sonic Boom as well as their forthcoming agreement with Hello Kitty. They even referencing the success of the previous Japanese exclusive plush.

[Via SEGA Nerds on Twitter]