The Tetris IP continues pushing ahead with the news of Lisle Licensing’s signing of a total of 3 partners to produce Tetris merchandise. Firstly, Trademark Products is going to do a range of daywear apparel. Secondly, Fizz Creations is making a Tetris AW21 giftware range, including a Tetris Tetrimino waffle maker. Lastly, board game licensee John Adams renewed its partnership with Tetris for 3 more years.
Fizz Creations marketing manager Zoe Ryan said that “We’re all about fun and novelty at Fizz Creations, so we are excited to partner with Tetris to launch the waffle maker – Tetrimino shaped waffles… what’s not to love”. Lisle Licensing managing director Francesca Lisle also said that “as the video gaming industry continues to surge, and particularly retro gaming, so does the popularity of Tetris, which will celebrate its 40th year in 2024. We are delighted to kick-off 2021 with two new licensees in categories which will further strengthen the brand’s position in the U.K., as well as continue the Tetris partnership with John Adams”.