Jack in the Box Partnerning for Sonic Movie Promotion

Among the millions who are celebrating Sonic’s second act in his latest movie trailer this week are the team at Jack in the Box, who announced via social media Thursday they’ll be partnering with Paramount Pictures and Sega for various tie-in promotions for the film.

The chain operates more than 2,200 restaurants in 21 states, mostly in the Western U.S. It’s unclear what exactly will be offered by the chain.

For those wondering why Sega and Paramount didn’t partner with the more obvious Sonic drive-in chain, the team at Jack In The Box had a few words about that on Twitter as well: