SEGA Sammy CEO Breaks Down Platform Importance For US, Europe & Japan

Yep. Another interview. This time, however, it is with Hajime Satomi. Satomi is the CEO of SEGA Sammy.

Some of his remarks were about the gaming differences between west and east. It may be part of the reason why mobile gaming has gotten more of a focus in the company’s restructure plan:

How do you believe the entertainment and gaming industry is developing over the next few years and how is Sega Sammy placed to capitalize on these changes?

More than 50 years ago Sega started as an arcade game machine. It evolved into video games and the trend was thereafter recuperated by Nintendo, Sony or Microsoft, who came up with their own home video games. Now the hardware base is changing and we have transitioned towards smartphone games, especially in Japan. In the United States or Europe the home game consoles are still popular and large; however, in Japan the home game console market is shrinking and the smartphone game market is increasing.Therefore,we think that going forward the smart phone industry will also keep growing in the United States and Europe.

In Asia, countries such as China or India have a very large population with a fast-growing economy and an increasing spending power. Therefore we believe that the Asian market will be the future growth driver for our company. We would like to be the leader in these Asian countries and grow our business in these economies in the future.]

This post was originally written by the author for TSSZ News.