A Bunch Of Minecraft Merchandise Is Coming To Australia & New Zealand
Microsoft, in conjunction with local licensing agent Merchantwise Licensing, are releasing a large range of Minecraft merchandise. The initative includes new partnerships with local licensees. This includes the following:
- Caprice Australia for Australian apparel, accessories, bags, footwear and bedding;
- MacEwen Apparel for NZ apparel and accessories;
- EB Games for apparel, accessories, gifts and novelties;
- Hunter Leisure for back-to-school stationery, bikes and outdoor toys;
- Zak! Australia for lunching, drinkware, home decor; and
- Impact Merch for calendars, diaries, wall art, puzzles and gifting
Bob Brennecke, a retailer business development marketing director fo Microsoft, said that “It is a pleasure to be working with Merchantwise Licensing, our licensees and top Australian retailers such as Big W and EB Games to expand our presence down under. together we are creating innovative and world class ‘Minecraft’ retail programs that will engage and excite local Minecraft players.”
Alan Schauder, Merchantwise Group’ chief executive officer, said that “Everyone loves ‘Minecraft,’ and now players can fully immerse themselves in the Minecraft world with some brilliant new merchandise across all leading categories. It’s a rare privilege to be working with Mojang, Microsoft and our local partners, helping to take the local Minecraft merchandise program to even greater heights.”
