Sonic Merchandise Store Officially Officially Open Honest Guv’

t’s been at various stages of opening for months, was fully open before Christmas and SEGA themselves have been talking about it repeatedly on their blogs and Twitter – BUT NEVER FEAR as its now OFFICIALLY open. We’ve got a press release about so it must be true and everything before hand was just your imagination.

Some news of note from it is the reaffirmed intention to do a US version of the store and the fact that SEGA made it very clear any problems with orders are very much not their fault: “The store is managed and run by RHM Solutions on behalf of SEGA, and RHM Solutions also take care of order fulfilment and shipping.”

For full details of this news as well as news on a discount to celebrate – much needed where their prices are concerned – read the press release below.



LONDON (January 18th, 2012) – SEGA® Europe Ltd. and RHM Solutions are pleased to launch the full official online store for Sonic the Hedgehog merchandise in Europe.  To celebrate there will be a fantastic offer of 15% discount across all stock available on (excluding items already discounted).  Customers will simply need to use the JANSALE15 promotional code when prompted, and the offer runs until the end of January 2012 with no limit on the amount of times it can be used!  Although currently only live in Europe, plans are in place to launch a similar store for the USA and other American markets at a later date. soft launched for the European markets in December 2011 and carries a range of Sonic the Hedgehog figurines, stationery items, apparel, consumer electronics, collectables, posters and DVDs.  The store is managed and run by RHM Solutions on behalf of SEGA, and RHM Solutions also take care of order fulfilment and shipping.

The range of goods available in the store is set to widen throughout 2012 with offering a loyalty system for registered members.  Reward points can be earned every time items are purchased through the store and can be redeemed on future orders.  The store will also run various seasonal sales and promotions throughout the year, information on these will be posted via SEGA community channels.

“Sonic the Hedgehog’s fan base has grown continually over the past twenty years and the   demand for branded merchandise has increased along with his popularity” commented Sissel Henno, Head of Brand Licensing SEGA Europe.  “By teaming up with RHM Solutions we are able to provide something for all Sonic fans with an online store that includes fashionable apparel, collectible figurines, stylish stationery and much more.  We are looking forward to seeing how the store evolves and how consumers can engage with the brand in a new way.”




Kevin Eva

Author: Kevin Eva

Gamer, scholar, gentleman & fountain of useless trivia, LMC's boss-man extraordinaire is also a super-awesome Community Manager who has worked on projects for SEGA, Square Enix, Konami, Capcom and more. Once co-created and hosted an international fan-convention because he can do that sort of thing.

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