SEGA Internal Team Up For Several Gongs At MCV 2012 Awards

Whilst their games aren’t doing much in terms of redefining the industry, SEGA’s internal team is at least getting the plaudits for their hard work.

Industry magazine MCV have recently announced their annual industry awards and SEGA Europe’s team is up for several of them. The full list of nominees is below for your perusal.

Retail – Category sponsored by Nintendo

Independent Retailer – High Street & Online
Console Connections
Games Centre
Game On
See Dee Jons
Xbite
Xpress Games

Star Store
Loading Café, Falmouth
GAME, Stratford
Gamestation, New Street
Game On, Saffron Walden,
John Lewis Nintendo Shop, Oxford Street

Digital Retailer
EA Origin
Gamersgate
Good Old Games
PlayStation Store
Steam
Xbox Marketplace

Digital Retail Innovation
FIFA 12 Ultimate Edition (EA)
Moshi Monsters merchandising & magazine (Mind Candy)
OnLive
Portal 2 PS3 (EA/Valve)
Skylanders: Spyro’s Adventure (Activision)

Specialist Retailer – High Street & Online
Blockbuster
GAME
Gamestation
GameStop
HMV
Play.com
ShoptTo.net

Mainstream Retailer – High Street & Online
Amazon
Asda
Morrisons
Sainsbury’s
Tesco
The Hut Group
Toys ‘R’ Us

PR & Marketing

Peripherals & Accessories Brand
A4T
Bigben
Insert Coin
Moshi Monsters
Power A
Skylanders: Spyro’s Adventure
Turtle Beach
Venom

New Game Brand
Bastion (Warner Bros. Interactive Entertainment)
Dead Island (Deep Silver)
L.A. Noire (Rockstar Games)
PS Vita (SCE UK)
Rage (Bethesda)
Skylanders: Spyro’s Adventure (Activision)

Trade Marketing Team
Activision
Bethesda
Microsoft
Nintendo
SCE UK
Sega
Ubisoft
Warner Bros. Interactive Entertainment

Best Use of Social Media
Batman: Arkham City (Warner Bros. Interactive Entertainment/Rocksteady/Microsoft)
Dead Island (Deep Silver)
Just Dance Facebook & iOS (Ubisoft)
PlayStation Access (SCE UK)
Pwned (Electronic Arts)
Skylanders Mumsnet campaign (Activision)
Skyrim viral video (Bethesda/Harry Partridge)

PR Team
Activision
Bethesda
Electronic Arts
Namco Bandai
Nintendo
SCE UK
Sega
THQ
Ubisoft
Warner Bros. Interactive Entertainment
Xbox

Game Campaign
Batman: Arkham City (Warner Bros. Interactive Entertainment)
Battlefield 3 (Electronic Arts)
Call of Duty: Modern Warfare 3 (Activision)
FIFA 12 (Electronic Arts)
Just Dance 3 (Ubisoft)
Saints Row: The Third (THQ)
The Elder Scrolls V: Skyrim (Bethesda)
Uncharted 3: Drake’s Deception (SCE UK)

Marketing Team
Activision
Bethesda
Electronic Arts
Microsoft
Nintendo
SCE UK
Sega
THQ
Ubisoft

People & Industry

Digital Distribution Team – Award sponsored by NCsoft
Bethesda
Green Man Gaming
Sega
Sony DADC
Ztorm

High Street Distribution Team
CentreSoft
EntaTech
Gem
Koch Media
Sony DADC

Sales Triumph
Angry Birds PC (Focus Multimedia/Rovio)
Dead Island (Deep Silver)
Moshi Monsters: Moshling Zoo (Activision/Mind Candy)
Portal 2 (EA/Valve)
Saints Row: The Third (THQ)
Skylanders: Spyro’s Adventure (Activision)
The Elder Scrolls V: Skyrim (Bethesda)
Zumba Fitness (505 Games)

Sales Team
Activision
Bethesda
EA
Microsoft
Nintendo
SCE UK
THQ
Ubisoft

Games Publisher
Activision
Electronic Arts
Bethesda
Microsoft
Nintendo
SCE UK
Ubisoft
Warner Bros. Interactive Entertainment

Special Awards

MCV Retail Advisory Board: Special Recognition
Rosemary Buahin (SCE UK)
Martin Defries (Rising Star Games)
Darren Houghton (Gem)
Paul Oughton (Bethesda)
Ralph Pitt-Stanley (505 Games)

Grand Prix
The winner of this award is voted for entirely by MCV and is selected based on both historical industry support and stature, plus key successes over the last 12 months. Nothing will be revealed until the awards night on April 19th.

For more information about the MCV Awards 2012 go to www.mcvawards.com.