SEGA Europe has created as part of Sonic’s 20th Anniversary, a fun run initiative called Run Sonic Run, this sees them teaming up with the local schools and communities within the UK in order to get kids running.
They had their first test event last week on Sunday 15th May where they supported the Ealing Schools Fun Run in Walpole Park, which had ten other schools taking part in it.
The event is reported to have been a success and got over 500 children running, even the adults got involved with their own 5K run afterwards. SEGA are planning to bring this to future events and say to keep an eye out for any details.
Source: SEGA Europe Blog