Details From The London Oxford Circus Birthday Event

Earlier today I went down to London to see what the three-day takeover event of the GAME store in Oxford Street, London was like. From a Summer Of Sonic standpoint I was also curious as SEGA hadn’t actually informed us of the event in advance, which considering they are in effect running this event against SOS on the Saturday is a bit eyebrow raising.  So a snoop was in order!

The Game store itself was bedecked in a balloon archway,  primarily Sonic blue coloured round ones with the odd stray long blue. Some Sonic X balloons also somehow snuck in.  The 20th anniversary artwork, with the monitor also took up the entire left window.

It’s a gateway to a world of dreams… oops – wrong game.

Inside you can try out the Sonic Generations demo across a couple of pods (it is no different to today’s released demo) and get your name entered into a prize draw – it was going to be a speedrun contest but apparently people kept getting distracted by merchandise bags and forgetting their times.  Upon completion of the demo you can get a goodie bag (whilst stocks last I’d imagine) with some Sonic branded goodies.  Also inside was the same “seaside photo opportunity” boards from the Sonic Boom event where you can put your face into a hole and it appears to be on Sonic’s body – Classic or Modern.

You like my shoes? Oh I got these from Paris, you know…

Saturday will also have face painting at GAME – but then Summer Of Sonic has Yuji Naka. Hmm…

I met up with Syaming-Li (complete with blue streaked hair) , was then kindly complimented on my Crush 40 t-shirt… I felt like saying “thank you, I paid for all of them to get in the damn country in the first place!” and eventually T-Bird sidled up with SonicMark in tow.

Blue streak… speeds by…

Sonic Mark and T-Bird disagree that Connecting = Fun

Introducing: SonicSonicMark


After setting times, we chatted for a while before I took my leave to get back home for Summer Of Sonic related duties.  Of course as soon as I did who should turn up but a certain gent from Julien-K. Damn you T-Bird. Damn you.

And now the Sonic Wrecks Awards 2011: Oxford Street Edition

Best moment of the day: Two drunken elderly gentlemen confronted by Sonic prancing around outside. They look confused at their beverage and decide that perhaps they should go home after all…

Best quote of the day: “F*** Sonic, where’s Knuckles?” – Passer By

Kevin Eva

Author: Kevin Eva

Gamer, scholar, gentleman & fountain of useless trivia, LMC's boss-man extraordinaire is also a super-awesome Community Manager who has worked on projects for SEGA, Square Enix, Konami, Capcom and more. Once co-created and hosted an international fan-convention because he can do that sort of thing.

Share This Post On

1 Comment

  1. Avatar

    ” Best quote of the day: “F*** Sonic, where’s Knuckles?” – Passer By”

    Lol, I like that quote I would have said spmething simialar like F*** Sonic, where”s Shadow?.

    Post a Reply

Leave a Reply to comiccommenter Cancel reply