More HOH than SOS, as part of the celebrations of the launch of Sonic Rush Adventure for the Nintendo DS, a rather enthusisastic public relations agency decided SEGA Europe had teamed up to help the British Hedgehog Preservation Society by tagging 100 hedgehogs to help track their movement. Unfortunately this was rubbish as neither SOE not the BHPS knew about it, as part of the promotion though fans were asked for their messages to help hedgehogs. T-Bird, knowing there was the promise of merchandise, leapt into action.
Author: Kevin Eva
Gamer, scholar, gentleman & fountain of useless trivia, LMC's boss-man extraordinaire is also a super-awesome Community Manager who has worked on projects for SEGA, Square Enix, Konami, Capcom and more. Once co-created and hosted an international fan-convention because he can do that sort of thing.